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Fake Yelp Reviews

John Keeley, a professor of market and advertisement, made a study that should make online review followers wary about believing them.

If you’re going through Yelp reviews to choose where to go out or eat, you’re likely to be misled or even conned, says Mr Keeley, author of a recent study showing that at least 36 percent of the reviews are fudged or bias. The research concluded that the worst offenders are restaurants  trying to negate negative write-ups, that chain restaurants are the least likely to make fake reviews, and that restaurants take the low ground by posting damaging reviews for establishments who are in the same area and competing over the same customers.

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